Mostly, they will use them to highlight parts of their product that yours doesn’t have – so let them.
There’s no reason to get into a head-to-head battle on product features, you’re better than that!
Focus on the patient and your customer.
Tell stories that highlight problems you are solving. Better yet, make those stories about solving the problems that your competitor’s product can’t.
Share outcomes (when you have the evidence to back it up). Weave a compelling narrative that LEADS TO YOUR SOLUTION!
Make your competitors take the defense for a change. What other ways can you take the lead against a competitor?
Interim & Fractional Marketing Leadership